Once again we teamed up with the great people at Field Agent to ask the British public about Easter – an institution that some people may think has lost sight of it’s roots.
There was a recent spat when the Church of England became embroiled in a row with chocolate giant Cadbury and the National Trust over an Easter egg hunt. Archbishop of York Dr John Sentamu accused the chocolate giant of ‘spitting on the grave’ of its religious founder by removing references to the Christian festival from the spring event it runs with the conservation charity. Theresa May said ‘Easter’s very important. It’s important to me. It’s a very important festival for the Christian faith for millions across the world. So I think what the National Trust is doing is frankly just ridiculous.’
Our survey of 1,400 Brits showed that 4 times as many people associated Easter with ‘Easter Eggs and Chocolate’ than ‘Easter services at Church’ but the things that most people were looking forward to were taking some time off work to spend time with their families – nice!
It must also be a very profitable time for Easter egg manufacturers as most of us claim to be purchasing an average of 5 eggs at an average cost of £5 per egg – £25 per person! And Easter eggs are not just for kids, over half of all the people we spoke to where planning to buy an egg for their partner.
It’s not surprising that Cadbury had a special interest in Easter as they are far and away the brand that most people would be likely to buy and still the nation’s favourite!
If you would like more details of the survey results, we have a very tasty infographic which you can download:
Pogo bouncing out……